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« Le Maine Libre » Touché Kdo : « Une grande nouveauté au Futuroscope »

2 14.09.2017 07:26
« L’Extraordinaire Voyage » créé pour les 30 ans du Parc en 2017. Crédit photo : CUBE Creative/B.COMTESSE/BRUNE/FUTUROSCOPE

« L’Extraordinaire Voyage » créé pour les 30 ans du Parc en 2017. Crédit photo : CUBE Creative/B.COMTESSE/BRUNE/FUTUROSCOPE

À partir de lundi 18 septembre, le grand jeu Touché KDO est de retour dans votre journal. Chaque jour, nous vous proposons de découvrir l’un des partenaires. Aujourd’hui, le Futuroscope, avec Jérôme Neveux, responsable des relations extérieures.

« Le Maine Libre » : Quels liens le Futuroscope entretient-il avec la région Ouest ?

Jérôme Neveux : Sur près de 2 millions de visiteurs cette année, le Futuroscope en a déjà attiré 100 000 visiteurs de Loire-Atlantique, Maine-et-Loire, Sarthe et des Deux-Sèvres (contre 90 000 en 2016), soit une progression de 10 % à fin août. C’est considérable dans un secteur concurrentiel et un contexte économique incertain.

Le parc bénéficie des fruits de ses nombreux investissements pour renouveler l’offre et diversifier l’expérience des visiteurs. Son positionnement plus fun, festif et familial a conforté son attractivité auprès d’un public familial. Il y a naturellement un effet d’entraînement sur l’emploi. 1 103 personnes travaillaient au Parc cet été, soit 25 % de plus qu’en 2013. Et l’Ouest est bien sûr un vivier de recrutement à part entière.

Après « l’Extraordinaire Voyage » créé pour les 30 ans du Parc en 2017, quels sont les projets pour l’année prochaine ?

Chaque année, le Futuroscope investit 10 % de son chiffre d’affaires pour renouveler 20 % des attractions, de manière à fidéliser le public. 2018 n’échappera pas à la règle. Une nouvelle version du spectacle « l’Académie des Drones », écrit en partenariat avec la start-up bordelaise Dronisos, sera proposée en exclusivité. Une création, « 16 levers de soleil », autour de l’aventure spatiale de Thomas Pesquet sera présentée au Kinémax. Enfin, une grande nouveauté arrivera pour les vacances de Pâques, pour une expérience de réalité virtuelle sensationnelle, en partenariat avec une grande signature du sport automobile. Son nom sera dévoilé le 14 novembre prochain.

Quels lots les joueurs de Touché KDO auront-ils peut-être la chance de gagner grâce au Futuroscope ?

Le parc offre 30 lots de deux invitations pour découvrir le parc sur une journée, et, pour les plus chanceux, un séjour famille pour profiter de deux jours dans le parc et d’une nuit d’hôtel.

Rendez-vous chaque lundi pour recevoir votre carte de jeu avec votre journal, et chaque jour dans votre quotidien, pour découvrir les coordonnées à cocher afin de tenter votre chance et gagner.

 

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